Spot the Difference

I don't like a lot of things but this is one of the item which I like very much... muahahah..! Below are some info on how to avoid purchasing a fake expensive watch like Rolex which are very common in the market.

Step 1
Check the back of the watch. If there are any engravings or imprints, be advised that this is not a real Rolex watch. The real watches have a smooth caseback without any engravings or other markings, not even a logo. Moreover, if you can see the inside of the watch because it has a clear, see-through backcase, be advised that this is also a fake. Real Rolexes do not have any versions that reveal the "inner workings" of the watch.

Step 2
Check the materials of the watch. A real Rolex is made of either 24K gold, platinum or stainless steel. No genuine Rolex watch is ever gold-plated or made of chrome or chrome-plated. If you spot a Rolex watch that is made of chrome or is two-toned (partly gold and partly stainless steel), you can be sure that it is a fake.

Step 3
Check the "made in" sign. Most Rolex watches are made in Switzerland, which is indicated by a "Swiss Made" sign near the bottom of the watch. If the manufacturer's mark on your watch says "made in China" or any other country with a reputation for producing cheaply-made products, you would be wise to avoid purchasing it.

Step 4
Take the watch to a certified appraiser. This is the only sure way to determine if your Rolex watch is fake or real.

Step 5
Locate the serial and case reference numbers that are engraved on the side of the timepiece. A real Rolex watch will feature the engraving in very fine, light-reflecting lines. A fake Rolex watch will feature an engraving that has a shoddy, etched appearance. Moreover, many counterfeiters simply use the same series of numbers on all their watches and this is a dead giveaway of a fake.

Step 6
Note the price. Genuine Rolex watches as of 2009 sell for upwards of a hundred dollars while some are over thousands of dollars. Don't be fooled by "bargains" that sell Rolexes for $100-$200. Remember that if the price seems too good to be true, it most likely is.

Step 7
Listen for a ticking sound. If the watch ticks, it's a fake. A true Rolex does not make a traditional "tick-tock" sound like most watches.

Step 8
Make sure the "second hand" on the watch sweeps over the numbers without stopping. If the "second hand" jerks as it moves, then the watch is definitely a fake Rolex.